BRACH'S CANDY REfresh
This rebrand gives Brach’s a playful refresh while keeping its nostalgic charm. The updated logo and soft color palette are designed to feel fun and approachable.
The packaging features bold shapes and a custom structure that highlights the candy inside, aiming to appeal to a younger audience while staying true to the brand’s roots.
Tools
• Adobe Illustrator, Blender, Procreate
PROCESS
FINAL
