Buddy A Bear
This is a brand identity concept I created, including a full style guide, mockups, social media assets, and a detailed tutorial on how to adopt a bear. I aimed for a fun, natural, and playful tone, using an illustrative style with custom typography.
What if bears were friendly... and adoptable? This concept is open-ended by design, allowing for imaginative branding while demonstrating my ability to create cohesive, original visuals around a unique idea.
Tools
• Adobe Illustrator, Photoshop, Procreate, Indesign
final
Instructions
